How to Tell If Your Website Is Working (Or Just Sitting There)
Your website should be doing a job: attracting visitors, building trust, and turning interest into action. If you’re not sure whether it’s actually working, use this quick, practical checklist to find out—then fix what’s holding it back.
🎯 1. Measure Real Outcomes (Not Just Visits)
Traffic is nice—but conversions pay the bills. Track calls, form submissions, quote requests, online bookings, and purchases. If traffic is steady but conversions are low, the site (or offer) needs work.
📈 2. Check Sources: Where Are Visitors Coming From?
Look at your top channels (Search, Direct, Referral, Social, Ads). If nearly all traffic is “Direct,” you’re invisible in search. If paid is doing all the work, invest in organic SEO and content so you’re not dependent on ads.
🧭 3. Watch Behavior: Bounce, Time, and Path
High bounce rate on key pages, super-short time on page, or users exiting before taking action means pages aren’t answering questions or guiding the next step. Tighten your messaging, add trust (reviews, photos), and place clearer CTAs.
⚡ 4. Speed & Core Web Experience
Slow pages kill results. Optimize images, reduce heavy scripts, and use quality hosting. If pages lag on mobile, fix that first—most users are on phones.
🧪 5. Test Your CTAs (Actually Click Them)
Do your buttons stand out? Do forms submit smoothly? Are phone numbers clickable on mobile? A single broken form can quietly cost you weeks of leads.
⭐ 6. Trust Signals Front and Center
Show recent reviews, testimonials, logos, certifications, case studies, and real photos. If a stranger landed on your site today, would they believe you’re the best choice?
🧱 7. Content That Answers “How, What, Why You?”
Do your service pages clearly explain what you do, how it works, pricing/estimates, and why you’re different? Thin or generic copy won’t convert—be specific and helpful.
🔍 8. Search Visibility Basics
Are you showing up for your main services + city searches? If not, improve on-page SEO: clear page titles, meta descriptions, headers, alt text, internal links, and pages built around each core service.
🧰 9. Uptime & Errors
Random outages, 404s, or plugin conflicts kill trust and rankings. Monitor uptime, fix broken links, and keep your site maintained so customers always find you open.
🔁 10. Continuous Improvement (Small Tests, Big Wins)
Change one thing at a time—headline, hero image, CTA wording, form length—and watch results. Small, steady tweaks beat “redesign and hope” every time.
When you measure what matters and fix friction fast, your website stops “sitting there” and starts selling for you—day and night.
Want a Quick Website Health Check?
I help small business owners nationwide turn “quiet” websites into steady lead generators—fast, mobile, trustworthy, and built to convert. I’m based on the Space Coast of Florida in Brevard County, serving Palm Bay and Melbourne, FL locally, but I love helping businesses everywhere outcompete bigger brands online.
Want eyes on your numbers? I can review your site and give you a simple plan to boost conversions.
